The most dangerous thing that an agency can do is depend on one single personal tie to the client.ĭont base your whole business on one client. Never settle for anything below the best. Only let one person develop the advertising campaign.
Never work with a board (a group of people, not a presentation board).ĭont advertise for something you dont believe in yourself. The more details and words you give the more you will sell. Never use cartoons in a product advertisiment (advertising a service is different). Here are a few things that stuck out to me: As I read this book I considered what it said in light of what is now in the media and I would much rather see his style of advertising than the stuff I see today. The basis for his book are the "old way of doing business", because thats when it was written, but still very applicable today. As far as advertising ideas are concerned this book is amazing with very easy to understand guidelines laid out for people who want to make it in the business. This book is great and has tons of practical knowledge for business in general, not just advertising.
Sure, the text is divided into chapters, each with a heading that is as provocative and compelling as a good copywriter could make it: "How to Get Clients" "How to Keep Clients" "How to be a Good Client", and my favorite "Should Advertising Be Abolished?" They're headlines written by a man who new the value of headlines, who, as a former door-to-door salesman knew how important a good attention-getting sentence was. Written in short bursts - shorter often than the copy he preferred to run in print ads - David Ogilvy's "Confessions of an Advertising Man" doesn't really have an arc or direction. And it even got Roger Sterling to write his own book.
It definitely changed the kind of people who would do advertising. And it actually changed the way people inside advertising thought about themselves. It literally changed the way the public thought about advertising. Rushmore, or the battle of Gettysburg or George Washington. Reviewing this book is sort of like reviewing Mt.
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